The Optimization of Influencer Marketing & Beyond
This webinar featured an Instagram influence, an influencer growth expert, and an influencer agent. They discussed the importance of influencer marketing in a world where social media is growing. The relationship between a brand and an influence can be very valuable. Brands are able to reach the influencer\’s followers, and the influencer can bring new products and services to her followers. I am a Marketing and MIS double major, and this webinar was a great mix of these two areas. I learned how technology and social media can be used as efficient and authentic marketing channels. Throughout the presentation the panel emphasized the importance of authenticity and staying true to your own brand image. In my career, I hope to mix technology, marketing, and authenticity to introduce new products.