Financials
Annual vs. Monthly Licensing
Cinema Standoff can be licensed annually or monthly to better fit the budget of the firm interested in purchasing. For the larger “big box” theater companies, i.e. AMC and Regal, it makes sense to purchase annually as they will be spending significantly less in the long run.
The smaller firms, the Movie Taverns and other privately owned theaters, are not our target market and would ultimately not be able to purchase our product via either the annual or month license fee. However, we have a monthly installment option that can be more easily worked into an operational budget with an annual price of $3,000 and a monthly installment of $275.
According to Hochman Consultants, the average cost of a pay-per-click ad in 2016 is $1.02. We could run the application as a full version without advertisements or alternately we could run a lite version with ads and use it as an alternate revenue stream.
Cost/Benefit & Breakeven (Download)
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