MIS: Social Media Innovation
In Social Media Innovation students were tasked with identifying recommendations for certain companies as to how they can improve website audience and social media awareness. For my project my group and I were to identify key issues for Rolling Stone Magazine and options on how it could increase its website traffic and social media awareness. In this project my team and I identified the issues with Rollingstone.com which included its high bounce rate, low average time spent on the site, where the upstream traffic is originating from, and ideas on how it can improve in these areas.