Communicating at the Intersection of Purpose, Protests, Politics, and Pandemic
Name of sponsoring organization – Red Havas
Details – The webinar took place on November 18th, 2020 on zoom at 1 pm est. The speaker was Linda Descano, CFA, Executive Vice President of Red Havas
What was learned – (1) The meaningful learning research showed that only 38% of consumers believe that companies are honest about their purpose. (2) How companies are focusing on social issues to connect with customers. (3) How brand perception is closely tied to CEO perception.
How the activity relates to coursework or your career goals – It relates to my career goals by offering insight on the intersection of work, politics, and ethics.