Filtering Through the Google Noise
The presented webinar titled “Filtering Through the Google Noise” held on March 26, 2020 demonstrated the effects of search engine utilization within digital marketing. Search and Emerging Media, SVP Andrew Miller of CMI discussed the importance of identifying the trends and shifts within the current market in relation to the use of cookies and user data. Miller explained how the use of search engines and collected information would provide the opportunity to expand one’s reach of a larger population, but in order to do so an individual must be well informed of the current market trends in relation to the displayed actions of Google.