How does social-media marketing tactics affect you?

 “A clear majority of Americans say social media have no effect at all on their purchasing decisions.” I tend to think that’s a little extreme.  Personally, I like to read reviews and background information on a product before purchasing it.  Social media has made this process that much easier for me.  See something you like, search for it on Google, read comments and then make the purchase.

 The article describes five factors on how social media marketing has little purchasing affects.  Do you agree or disagree? Before social media, how did you determine whether to buy a new product or not?  Do u think companies go to the extreme to get our attention?

http://www.entrepreneur.com/article/237316