e-commerce
The Power of Online Reviews
http://www.entrepreneur.com/article/236891
Chapter 5 talks about the power of product reviews and how they can effect the sales of a product. The article provides detail on how important online reviews can be to a consumer “According to Nielsen’s latest Global Trust in Advertising report, online consumer reviews are already the second most trusted source of brand information and messaging, with 70 percent of global consumers indicating they trust online reviews, an increase of 15 percent in four years.”
The article discusses some predictions in the product review trends. It talks about how companies can evolve with it and provide a more interactive experience between a business and the consumer. The five predictions in changing review trends include that reviews will no longer be anonymous by being linked to social networks, consumers will turn to people within their network for trusted/expertise opinion, consumers will be able to view info about the reviewer along with past reviews, product reviews will be personalized and companies will provide a better snap shot of what info the consumer is looking for in a review.
Personally, I am a review reader but I typically don’t write reviews. Reviews have had an impact on whether or not I buy a product. Do you read reviews? Does it impact your buying decisions? Do you write reviews?
If these kinds are changes are implemented, do you think it would deter negative competitor reviews? Why?
How could these changes effect buyer decisions? And how would it effect how companies present reviews and respond?
Have a good night!
Retailers Strategy to E-Marketing
“Give Us Your E-Mail”
Hey Everyone, in this weeks readings we learned the essential components of the E-Commerce world and all of us are exposed to this whether at work, school, or everyday life. The article that I have provided, “E-Commerce Practices That Are Costing Coversions,” is a brief look into some potential problems retailers face when they do business with consumers (B2C) through marketing over the internet.
http://marketingland.com/e-commerce-practices-costing-conversions-99140
These are some pretty basic problems that don’t seem that dangerous in terms of business, but after reading the article do you believe that retailers, in general, are just trying to give the customer what they want? Or are they being too pushy? Or is it a mixture of both?
Overall, e-commerce has opened up a lot of avenues for companies, but at the same time there still are many drawbacks and some kinks needed to be ironed out. I have been a manager in retail for about 5 years and have seen e-commerce as a positive and a negative. The biggest issue I’ve had to deal with is online returns. My company gives the option to mail the item(s) back for free with a pre-paid postage label, or they can bring it back to the store. What would you do, why?
Some things to think about when we discuss the article for class Thursday!