Jacqueline Gallen

AMA National Case Competition

1. My team and I received 2nd place award for the National AMA Case Competition.
2. The sponsoring organization is Temple University American Marketing Association and National American Marketing Association.
3. My team and I created a 40 page marketing strategy for PODS Moving and Storage. After becoming finalist, we created and presented a PowerPoint presentation to the Chief Marketing Officer and executive team of PODS Moving and Storage. This event took place on April 5th 2021 on a zoom call. We are delighted to share that our team received a 2nd place award.
4. I learned about market research, including creating surveys and focus groups as well as project management.
5. This activity relates to my coursework, because I will have experience developing a year long marketing strategy as well as being able to present this strategy to executives.