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Perficient – The Critical Role Of Audience Intelligence

I attended the “Critical Role Of Audience Intelligence” hosted by Perficient on May 7th, 2020 from 3-4pm. In that webinar, I learned about audience intelligence and how it relates to understanding your customers needs, wants. The company showed ways to use data to accurately market to customers. This relates to my career goals as one of them will be a data analyst and this really helped in knowing how to interpret customer data.

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