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A Career in Information Technology

This article discusses the challenges of applying different sets of knowledges and constantly working to keep up with it. This applies to my future and how it will impact my career in marketing, information systems and technology.
       
“You always have a new challenge and you’re always applying a different set of knowledge to solve it,” says Jim Schelle, a solution architect for Synchronoss Technologies in Seattle, Wash. “It’s constant work to stay on top of it. You don’t get to rest on your laurels in the tech industry.” (Taylor, Marisa)
         
http://online.wsj.com/news/articles/SB10001424052748704358904575478133397664058

Silicon Valley Tech Giants Struck Deals on Hiring, Say Documents

This article discusses the technologies most important people and how this can impact the future. This applies to my future and how it will effect my career in marketing, information systems and technology.

“Some of tech’s biggest names— Steve Jobs, Eric Schmidt, Sergey Brin, Bill Campbell —conferred and squabbled and made peace privately for years, documents in a current Silicon Valley antitrust case reveal. But they were unable to pull a new company into the club, the court documents show: Facebook FB +0.24% declined their friend request.” (Elder, Jeff)

http://online.wsj.com/news/articles/SB10001424052702304626304579509700352730842

Oracle Strikes BlueKai Deal for a Marketing Trifecta

This article discusses Oracle, one of the largest technology systems int he world, supplying almost all companies with their business systems. This applies to my future and how it will effect my career in marketing, information systems and technology.

“OracleORCL +0.55% on Monday said itagreed to buy BlueKai, a startup that lets marketers track a person’s Web surfing habits for ad targeting. The price wasn’t disclosed, but people familiar with the matter said the deal was for less than $450 million.” (Ovide, Shira)

http://blogs.wsj.com/digits/2014/02/24/oracle-strikes-bluekai-deal-for-a-marketing-trifecta/?KEYWORDS=marketing

McDonald’s Plans Marketing Push as Profit Slides

This article discusses McDonald’s, one of the largest chain fast food restaurants in the world. It talk about how it is becoming a big competition to breakfast places and other restaurants. This applies to my future and how it will effect my career in business, and marketing path.

“McDonald’s Corp. plans a marketing push to emphasize its fresh-cooked breakfasts as it battles growing competition for the morning meal. Competition at breakfast has heated up recently as Yum Brands Inc.’s Taco Bell entered the business with its new Waffle Taco last month and other rivals have added or discounted breakfast items.” (Jargon, Julie)

http://online.wsj.com/news/articles/SB10001424052702303825604579515802238919732?KEYWORDS=marketing&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303825604579515802238919732.html%3FKEYWORDS%3Dmarketing

 

 

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