Leigh McKenzie

     TEMPLE UNIVERSITY, Fox School of Business, Philadelphia, PA

          Bachelor of Business Administration, Graduation: May 2016

          Major: Management Information Systems

          Minor: Digital Marketing

GPA: 3.33, Major GPA: 4.00 Dean’s List: Fall 2013

SELECTED COURSES:

Digital Marketing, Data Analytics, Business Communications, Business Statistics,
Managerial Accounting, Financial Management, Information Systems in Organizations

ACTIVITIES:

·       Member, Association for Information Systems 2014-Present
·       Member, Intramural Soccer Team, 2012-Present

EXPERIENCE:  

FOX MANAGEMENT CONSULTING, Philadelphia, PA                     Aug 2014 – Present
Database Administrator

• Developed a Salesforce database to manage over ongoing projects and over 500 contacts.
• Introduced software that improved workflow by linking Outlook and LinkedIn to the database.
• Procured graphic design services for the company’s print materials, including menus, business cards and flyers.

HUE FUSION FOOD MARKET, Philadelphia, PA                              Aug 2014 – Present
Marketing Manager

• Developed a new website that reached 905 unique visitors over 3 months (158% increase)
• Generated at least 344 digital leads, including phone number and map view clicks.
• Increased Facebook ‘likes’ by 72.38% and Twitter followers by 933%

RAINKING SOLUTIONS, Bethesda, MD                       May 2013 – August 2013
Research Analyst

• Conducted online research for 70+ local government and university information technology departments profiling organizational structures.
• Led the introduction of two new datasets, Chief Marketing Officers and Chief Financial Officers, across the company’s existing database.
• Researched and published technology spending projects for a daily newsletter.

PRALINE BAKERY & BISTRO, Bethesda, MD              October 2012 – May 2013
Intern

• Developed a new website that reached 905 unique visitors over 3 months (158% increase)
• Generated at least 344 digital leads, including phone number and map view clicks.
• Increased Facebook ‘likes’ by 72.38% and Twitter followers by 933%

HEALTH LITERACY INNOV., Bethesda, MD              October 2011 – May 2012
Intern

• Created and implemented a full redesign of the company website, focusing on brand development and usability.
• Managed the company’s Google AdWords campaign, increasing clicks by over 1500%.
• Produced various presentations and email newsletters.

SKILLS:      

Web Development: PHP, CSS, jQuery, HTML5
Adobe Suite: Dreamweaver, Indesign, Photoshop
Office Suite: Excel, Word, Powerpoint
Operating Systems: Windows, Mac OSX, iOS