Marketing Internship
Over the summer, I had the opportunity to work as a Marketing Intern at Infinite Blue. During my time there, I was in charge of handling their social medias, email marketing, creating content, and working in their CRM platform – HubSpot. In HubSpot, I was assigned multiple projects such as creating workflows for the team to organize consumer data from webinars and cleaning up the data in the platform. This internship gave me insights on how B2B marketing works and how it is different than B2C. I learned that it is much slower than B2C and mainly focused on medias such as LinkedIn and YouTube.