Filtering Through the Google Noise: What Marketers Need to Know
Through attending this IT-related live webinar today, March 26 from 2pm – 3pm, I learned a lot about search engines and emerging media within the marketing industry thanks to Andrew Miller, the SVP of Search & Emerging Media at CMI/Compas. During this webinar, I also learned about what CMI/Compas as it is a healthcare media agency that Andrew Miller has been working at for almost 7 years. I learned more about the healthcare industry and the different strategies and programs that put forth the effort to drive innovation for Andrew’s clients and his teams. This webinar will help me in the future because I am now more educated on the inner workings of search engines and how they collect information under the hood with the element of browser cookies as Andrew mentioned Chrome a lot, which I use. I can take this knowledge further and perform my own personal research which will help me greatly in my growing interest in emerging media.