The Los Angeles Kings Shift Business Strategy From Ticket Sales to Fan Engagement
http://www.forbes.com/sites/aliciajessop/2014/06/11/the-los-angeles-kings-shift-business-strategy-from-ticket-sales-to-fan-engagement/
1.) Have you ever attended a professional sports game? If so, have you ever or would you ever, purchase season tickets?
2.) Would you be more inclined to support the team (buy tickets, purchase merchandise, follow the team more closely) if you could download a team app and receive personalized emails or updates? Is this a competitive strategy?
3.) In terms of business activities and adding value, do you think that hiring a well known company like Adobe to help gather and understand data would help ticket sales and engage fans? What would you do?