Amazon: CRM, Well Done
http://blog.zipscene.com/2013/06/amazon-crm-well-done/
1. Amazon has a personalization approach which leads to a continuing relationship between Amazon and its customers. How has Amazon’s personalization efforts made your shopping experience easier?
2. Amazon has made the buying process easier by implementing a “1-click purchase” strategy to eliminate as many barriers as possible in purchasing a product. One feature of the “1-click purchase” strategy is that it saves your credit card information and shipping information. Do you see this as an ethical issue (storing personal / private information) or do you see it as a benefit?
3. Give an example of how Amazon implements Collaborative CRM.