Weekly Question: 16 Jan

Read the links that have been posted below and let me know what you think! (If you think the articles are too long, just read the first link)

Kartik Ganju

1) http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all

2) http://www.theguardian.com/money/2005/jul/16/creditcards.debt

What do you think? Is it correct for companies to be able to use all sorts of data to target customers? Could you think of any red lines that should not be crossed? Have you ever experienced targeted advertising that made you stop and think that too much data about you had been stored?