Social Media Innovation - Temple University

Schedule

WEEK	DATE	Individual Assignments Due	Group Assignment Due
1	Jan. 16	Sign up for in-class presentation (SignUpGenius)
2	Jan. 23	Social Media Strategy: The Definitive Post Do NOT read Part 12 (The Tactics) The Communicator’s Funnel (PDF) Video: A Day in the Life of a Hootsuite Social Media Manager Set up Twitter account Reading summary and #mis3538 tweet (hard copy)
3	Jan. 30	How Dictionary.com’s Twitter account got so cleverly woke How’s it sound? Seven brand voice tips for your website Brand Twitter Grows Up: How corporate social media (mostly) moved past its awkward phase and connected with audiences Reading summary and #mis3538 tweet (hard copy)	Group task: Final project guidelines and clients presented in class
4	Feb. 6	The Definitive Guide to Online Reputation Management 5 examples of online reputation management done right Your guide to creating a social media policy Reading summary and #mis3538 tweet (hard copy)
5	Feb. 13	What is social listening, why it matters, and 10 tools to make it easier Social media listening: Your launchpad to success on social (Parts 1-3 and 6) Reddit — the overlooked social network with massive upside Reading summary and #mis3538 tweet (hard copy)
6	Feb. 20	‘It’s sort of the Wild West’: How Instagram influencers are disrupting healthcare Big Influencers on Campus A marketer’s guide to using user-generated content on social media Reading summary and #mis3538 tweet (hard copy)
7	Feb. 27	How TikTok holds our attention 9 brands doing unique things on social and what we can learn from them 30 social media content ideas and examples for brands Reading summary and #mis3538 tweet (hard copy)	Group assignment #1: client interview summary (hard copy and email)
8	March 6	*No class meeting (Spring break)*
9	March 12	Got to gripe @SEPTA? These are the guys who tweet back Your business needs more negative reviews. Here’s why Social media customer service: everything you need to do it well Reading summary and #mis3538 tweet (hard copy)	Group assignment #2: content audit and competitive analysis (hard copy and email)
10	March 19	Your survival guide to crisis communication How to manage a social media crisis: a practical guide for brands The coronavirus is the first true social-media “infodemic” Reading summary and #mis3538 tweet (submit via email)
11	March 26	Social media advertising 101: how to get the most out of your ad budget 14 social media advertising trends to watch in 2020 Chipotle tackles social distancing with virtual hangouts on Zoom Reading summary and #mis3538 tweet (submit via email)	Group assignment #3: creative brief (submit via email)
12	April 2	The video links below (which are two of your required readings) take you to the landing page for Moz’s One-Hour Guide to SEO. Make sure you’re watching Parts 2 and 3 for this week’s reading summary. Video: Keyword research — The One-Hour Guide to SEO, Part 2 Video: Searcher satisfaction — The One-Hour Guide to SEO, Part 3 How Google’s Bert update will affect content marketing Reading summary and #mis3538 tweet (submit via email)
13	April 9	19 social media metrics that really matter — and how to track them Social media attribution: how to get started What is social media analytics and why is it important? Reading summary and #mis3538 tweet (submit via email)
14	April 16	13 social networks that are a big deal in non-English speaking regions 14 tips for building a multilingual social media presence Planning and executing social media for global brands Reading summary and #mis3538 tweet (submit via email)	Group assignment #4: sample social posts (submit via email)
15	April 23	NO TWEETS OR READINGS	Group assignment #5: Final presentations (in class)
16	April 30	NO TWEETS OR READINGS. NO CLASS SESSION. Please complete your eSFFs!	Group assignment #6: Final report (email to instructor and your client by 5:30 p.m.)