Course Description
In this course, we review concepts and principles related to business models supported by innovative use of social media. Through a combination of readings, discussion, presentations, and hands-on projects, we examine (i) the organizational use of key media technologies such as various social media platforms, web analytics, and search engine optimization, (ii) the business models underlying successful innovative new media organizations, and (iii) the role of centralized, decentralized, and crowdsourced information resources in online media innovation.
Course Online Presence
| Purpose | URL |
| In-class presentation prompts | http://bit.ly/presentationprompts |
| #MIS3538 discussion thread | https://twitter.com/explore (search #mis3538) |
Course Objectives
- Gain an understanding of the fundamental concepts of social media platforms,
- Understand multiple forms of centralized, decentralized, and hybrid business models supported by social media and related channels,
- Develop the ability to identify and articulate the business value of social media, and
- Obtain skills to create compelling social media and web content to support key business goals.
Required Text
There is no required text for this course. There are assigned readings throughout the course. Readings are posted on the Course Community Site no later than Friday night for the next week. Students are responsible for carefully reading the assigned readings in advance of the following Thursday class meeting.
Required Applications
To complete the required assignments in this course you need to establish a Twitter account (if you don’t already have one). This Twitter account may be private, but in order to interact with classmates you will need to follow one another in order to discuss weekly required readings and related topics.
Course Approach
The educational objectives of this course relate to the ability to apply general concepts and knowledge to specific situations. Social media innovation is a complex topic. There are no simple rules to memorize; it is something you learn best through active participation. This course encourages you to actively learn.
The Learning Environment
Your contributions directly impact the value you and your fellow students gain from this course. To that end, you can contribute to a supportive learning environment by meeting these expectations:
• Arrive on time.
• Be fully present and remain present for the entirety of each class meeting.
• Limit the use of electronic devices (e.g., phone, laptop, tablet) to class-related usage such as taking notes or live tweeting during guest presentations. During class time, speak to the entire class (or breakout group) and let each person take his or her turn.
The learning environment extends beyond our weekly class meeting. You are expected to:
• Extend online discussions by reading and providing substantive comments on classmates’ tweets.
• Fulfill commitments to other students by successfully completing group activities.
Important information
Disability
Any student who has a need for accommodation based on the impact of a documented disability, including special accommodations for access to technology resources and electronic instructional materials required for the course, should contact me privately to discuss the specific situation by the end of the second week of classes or as soon as practical. If you have not done so already, please contact Disability Resources and Services (DRS) at 215-204-1280 in 100 Ritter Annex to learn more about the resources available to you. I will work with DRS to coordinate reasonable accommodations for all students with documented disabilities.
Student and Faculty Academic Rights and Responsibilities
Freedom to teach and freedom to learn are inseparable facets of academic freedom. Please review the university policy on Student and Faculty and Academic Rights and Responsibilities (Policy #03.70.02).
Technology Usage
The use of technology is an important aspect of this course. Please review the Temple University Technology Usage Policy.