Salt Bae Demonstrates Attributes of Social Media Virality

https://www.instagram.com/p/BO9dI9ujWNI/?hl=en

During our Jan. 25 class meeting, we discussed four principles that influence how social media can build–and divide–communities through content:

• Diversity
• Veracity
• Velocity
• Virality

We also talked about three traits of viral content:

• Surprising
• Interesting
• Intense

The participation activity challenged you to find and analyze an example of viral content in the context of these traits–and while email roulette didn’t reveal this Wednesday night: Salt Bae was the clear winner.

Want more Salt Bae? Go behind-the-scenes with CNN.