Salt Bae Demonstrates Attributes of Social Media Virality
During our Jan. 25 class meeting, we discussed four principles that influence how social media can build–and divide–communities through content:
- Diversity
- Veracity
- Velocity
- Virality
We also talked about three traits of viral content:
- Surprising
- Interesting
- Intense
The participation activity challenged you to find and analyze an example of viral content in the context of these traits–and while email roulette didn’t reveal this Wednesday night: Salt Bae was the clear winner.
Want more Salt Bae? Go behind-the-scenes with CNN.
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