My Experience
Current Employer
Business Development Manager, Sport Chrysler Jeep Dodge Ram
Employed: December 2014 to March 2015 & June 2015 to Present
My position at Sport Chrysler Jeep Dodge Ram is to manage our Business Development Center (BDC). This position relies heavily on a knowledge of customer service, lead generation and management, internet functions, interpersonal skills, and customer relationship management systems. Predominately, my function is to drive sales by getting customers through the door. Throughout my time at Sport, I have increased sales in the BDC by 35%. Also, while under my direction, the BDC is responsible for 85% of all dealership sales. We have a lead to show rate of 67%, and a response time averaging at 5 minutes.
Previous Jobs & Experiences
Business & Marketing Manager, 360 Customs, LLC.
Employed: March 2014 to November 2014 & March 2015 to June 2015
There were many duties involved with being the business and marketing manager of 360 Customs. It was a very small, start-up business that consisted of myself as the only full-time employee, besides the workers who performed the customization services. Predominately, my time was spent running day-to-day operations, such as:
All business functions, including but not limited to:
- Designing and implementing 360 Customs’ website and acting as web manager, utilizing WordPress and HTML
- Designing and implementing all SEO and SEM, including Google Adwords campaigns
- Creating a detailed marketing campaign
- Creating all marketing materials, including: business cards, promotional cards, brochures, pamphlets, print ads and etcetera
- Creating, implementing, and maintaining a social media marketing campaign
- Utilize all marketing metrics to create updates on a weekly, monthly, and quarterly basis
- Managed lead generation and account opening
- Creating B2B relations with local businesses
- Creating B2B relations with other online retailers
- Creating business contracts and RFP’s
- Controlling day-to-day functions, such as opening the shop, customer service via phone and online, assisting walk-in customers
- All payroll and accounting functions, utilizing Intuit QuickBooks
- Find and schedule all trade shows, as well as, design trade show materials and booth
- Create all systems: scheduling, inventory, inventory management, time management, and etcetera
Throughout my time with 360 Customs, we were able to drive our Facebook page to over 16,000 followers, 700 followers on Instagram, and over 100 followers on Twitter. On average, our website was receiving 4,000 hits per month. We were able to have working relationships with over 50 local shops that allowed us to have a mutually beneficial relationship with them, and to be able to refer our customers to other professionals that offered services that we did not. We were also able to bring in over 500 customers within the year that we were open- relying heavily on our social media marketing campaigns to drive lead generation.
Internet Business Coordinator, Glanzmann Subaru
Employed: April 2013 to March 2014
My position at Glanzmann Subaru is Internet Business Coordinator. To this job effectively, I am to “sell appointments”. I must answer via e-mail and/or phone any lead that comes through the Internet within an hour, answer all of their questions, and try to sell an appointment to come in and see the vehicle; the thought process is that once people come in, see the vehicle, and test drive it that they will fall in love with the vehicle and the sale will be easier to achieve. I also audit the website to ensure that our inventory is up-to-date, create e-mail templates and online car spotlights. That being said, my tasks focus on customer service, CRM utilization, and sales/marketing.
Internet Coordinator, Faulkner Automotive Group
Employed: June 2012 to April 2013
I worked for the Faulkner Automotive Group for 9 months. I started off as a Marketing Intern at their Mazda dealership in Trevose, but after the initial internship period was over they hired me full-time, and transferred me to the Buick GMC dealership, also in Trevose. While here, I worked in the Internet Sales department of both dealerships, and have sold and conversed with customers via the phone, Internet, and social media websites. In addition, I utilized the ADP CRM in order to keep track of all of the incoming customers, schedule tasks, and keep salespeople updated on customers that were scheduled to visit. I also pitched and implemented social media marketing ideas and contests. Lastly, I had the chance to design point-of-purchase displays, direct marketing materials, and e-mail marketing templates.
Forum Marketing Intern, Mishimoto Automotive
Employed: October 2011 to February 2011
I worked at Mishimoto Automotive, an aftermarket automotive parts retailer, for six months. While there, I learned many valuable insights, as well as knowledge, of the automotive industry. While still going to school, I was working part-time in the marketing department, predominately using forum marketing. I was able to utilize automotive forum websites to promote the brand, post press releases, and provide online customer service. While there, I also was able to pitch forum sponsorship ideas, and then negotiate the sponsorship, pricing, and contracts. Another important part of this internship was developing and pitching ideas to the CEO for new products, product guides, and customer interactivity.
Intern, Phoenixville Regional Chamber of Commerce
Employed: September 2007 – May 2008
This internship took place during my senior year of High School. My High School offered an internship program in which we would go to the classes we needed to graduate, and then leave early to go to our internship. While at the Chamber of Commerce, I was a general intern that was tasked with general office duties such as: filing, answering phones, answering e-mails, making copies, and etcetera. However, I was also in charge of their social media presence, as well as, was able to pitch ideas for events and mailers. This was my first office job, and was the beginning of me setting the goal to eventually attain my B.B.A. in marketing.
Softlines Associate, Target
Employed: October 2006 – April 2007
This was my first job when I turned 16 years old. I worked in the Softlines, or clothing, shoes, and accessories, department as a general associate. My duties included: making sure that the floor was neat and clean, answering customer questions and directions, general cashier duties, and loss-prevention pertaining to the fitting rooms. This job allowed me to learn the responsibility of having a job, as well as, introduced me into the world of retail. I unfortunately had to resign in May 2007 after working there from October 2006, because I tore my shoulder playing softball and was no longer able to lift the minimum requirements for the position; my recovery was over 8 months, 6 of which I was unable to lift anything heavier than a plate of food.