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PTW 2019 DirectLync Presentation and Workshop

  1. Name of sponsoring organization

DirectLync

  1. Details of the activity (e.g., where, when)

Bellevue Philadelphia Chamber of Commerce May 6, 2019

  1. What you learned

Understanding existing digital channels of marketing as well as the three main channels of today’s digital business world (social media, influencer marketing, and email) can help you improve your business and maintain desired market share. Improving content through enhancers such as video as well as analyzing your data with SEO and more is critical to executing proper digital marketing strategy.

  1. How the activity relates to coursework or your career goals

I’m an entrepreneur in the eSports industry providing services to clients and understanding digital channel strategy can and will help me expand my business in the future when I am looking to increase lead generation and sales.

  1. Once approved, the description is automatically displayed in a post on your e-portfolio.
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