Unilever Future Leaders League Competition
- Name of sponsoring organization
- Unilever
- Details of the activity (e.g., where, when)
- Develop a business case to speak to how Unilever can efficiently, effectively, and most sustainably conquer one of the following:1. Get 40% digital penetration with our brands over a 3 year timeframe2. Deepen penetration with black consumers across Amazon, Walmart and Target
3. Attract talent into our US Factories in today’s employment landscape
4. How to capture Multicultural (Textured) Hair Care Sales in the US Marketplace, but specifically in the Value Channel (Dollar General, Family Dollar, etc.) and Independent Beauty Channel (e.g. independently owned beauty supply stores).
- On zoom
- April 10, 9:30 am – 3:30pm
- Develop a business case to speak to how Unilever can efficiently, effectively, and most sustainably conquer one of the following:1. Get 40% digital penetration with our brands over a 3 year timeframe2. Deepen penetration with black consumers across Amazon, Walmart and Target
- What you expect to learn
- I expect to learn more about how Unilever can reach their black consumers through statics on where they find black consumers and what is the best way to market that audience.
- How the activity relates to coursework or your career goals
- This relates to my coursework because I’m working with a team to use data on how a company can attract more consumers. I’m interested in going into a career in digital marketing or something similar, so I believe its importan to get exposure to the kind of work I will have to do in the future.
- Once approved, the description is automatically displayed in a post on your e-portfolio.