Doing Business in Emerging Markets

The following are my analysis on doing business in emerging markets. Papers outline the challenges and opportunities in emerging markets. Also, the importance of cultural adaptability and the strategy of ‘in country for country’ is clearly highlighted. The issues such as bottom of the pyramid market strategy and globalization are also discussed.

Leading Strategy in Emerging Markets through Business Model Innovations
Reaction Summary 1- Emerging Market Strategy

Bottom of the Pyramid Strategies
Reaction Summary 2 – Emerging Market Strategy

‘Reaction Summary Paper 1’ is my analysis of the following readings and videos:
1. Toshior Wakayama, Junjiro Shintaku, Tomofumi Amano. 2012. “What Panasonic Learned in China”. Harvard Business Review.
2. Nathan T. Washburn and B. Tom Hunsaker. 2011. “Finding Great Ideas in Emerging Markets”. Harvard Business Review.
3. Case: Silvio Napoli at Schindler India (A) HBS 9-303-086
4. Case: Yum! China (511040-PDF-ENG)
5. Tarun Khanna. 2012. How Companies Break into Emerging Markets
6. Mark Spellman. 2012. Opportunities in Uncertainty

‘Reaction Summary Paper 2’ is my analysis of the following readings and videos:
1. C.K. Prahalad and A. Hammond. 2002. Serving the world’s poor, profitably. Harvard Business Review.
2. Michael E. Porter and Mark R. Kramer. 2011. Creating Shared Value. Harvard Business Review.
3. Eric Simanis. 2013. Reality check at the Bottom of the Pyramid. HBR
4. Thulasiraj Ravilla: How low-cost eye care can be world-class
5. Case: Danimal in South Africa: Management Innovation at the Base of the Pyramid (HBSP # 910M99-PDF-ENG)