In my Digital Marketing class, I came up with a marketing campaign and schedule for a local Philly retail store, Americae. Throughout the semester I performed marketing critiques on Americae’s digital presence on their website and social media. I came up with an implementation plan to increase audience engagement and Google rankings for Americae. I included ideas to improve SEO presence, boost social media engagement, and increase website optimization. Below is a link to my final report.
In my social media innovation class, my group audited “Philadelphia Runner’s” social media presence, analyzed improvement for different platforms, and suggested specific evidence-based ways to enhance content and audience engagement. My team and I created sample user-based social media content ideas for Philly Runner to implement. Below is a link to the Final Report which we presented to a Philadelphia Runner representative.
In Web Programming a group and I worked on a semester-long project on a working prototype of a technology solution that utilizes client-side, server-side, and APIS. We coded a web application that helps address climate change and decrease a user’s carbon footprint. We had to create an appealing user interface and functionality. We utilized an, EC2 instance, SQL database, GET, POST, DELETE, and a Third Party API.