Experience
Styles of Man (December 2015 – Present)
Founder and Creative Director
• Started fashion & lifestyle community site StylesOfMan.com to provide fashion advice for style-oriented young professionals
• Optimized website visibility by implementing social media marketing and SEO strategies, resulting in 357,000 unique visitors in January ’16 alone
• Launched StylesOfMan Instagram account to further engage visually-driven audience, acquiring 18,000 followers in first 8 weeks (average engagement rate: ~4%). Page has grown to 120,000 organic followers as of May ’17.
• Collaborated with fashion brands such as Sperry, JACHS NY, Ties.com, Kent Wang, Baxter of California, and Koio Collective to cross-promote content linked to Amazon’s Affiliate program, generating $6,000 of profit (Jan ’16)
Worn&Wound (February 2016 – Present)
Content Producer
• Created written and visual content for a well-established watch blog (monthly readership:~450,000) and helping build blog’s reputation among its audience
• Strategized social media marketing strategies to further promote existing content
• Collaborated with team members to research, develop, and promote editorials and visuals
Temple University Office of Orientation (Summers 2015, 2016)
Orientation Leader
• Led incoming freshmen through teamwork-focused Orientation Program, introducing over 1000 students to the values of Temple University
• Mentored students interested in the Fox School of Business about its curriculum, rewards, and challenges, helping organize freshman class schedules
• Organized both social and academic programming to ease all aspects of college transition