The Art of Digital Transformation
Name of sponsoring organization
- Vince Ford
Senior Vice President, Digital Strategy and Innovation
Curtis Institute of Music
Details of the activity (e.g., where, when)
- March 3rd, 12 pm
What you learned
- Performing arts have been declared obsolete and troubled for decades yet remain significant to America’s culture.
- Digital innovation is transforming relationships, business processes, and consumer expectations
- Due to Covid-19, they are using technology to perform and to stay connected to the audience.
- The relationship between the audience and the artists is very important. –> the connection between the customer and the company. Understanding the goal and customers’ wants better.
- The Center of Ford’s business is the relationship.
How the activity relates to coursework or your career goals
- Today’s society is changing to focus more on technology, therefore, I believe learning computer language and skills treating computer will be beneficial for me in the future. It is also very crucial to adjust the method to stay connected to people.
- Connecting the offerings and performance is important since the audience and the company should be on the same page.