Section 004, Instructor: Larry Dignan

Data, analytics outlook for marketing, advertising; Is Facebook evil?

A few bonus reads for those of you interested…

Some of you noted you have a focus communication, PR, advertising and marketing. Here’s an IAB report/outlook on emerging data trends in advertising (as it applies to digital media).

Related riff on whether Facebook and Internet companies are evil. A whole lot of data (and metadata) in those Facebook databases.

And the most recent item on Facebook’s impact on mental health

 

 

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Office Hours
Larry Dignan lawrence.dignan@temple.edu Alter Hall 232 267.614.6467 Class time: 5:30-8pm, Mondays Office hours: Monday hour before class, half hour after class or by appointment.