This article gives a great real life example of how Cloud computing is being utilzed in the life sciences industry. Since this was written, other pharmaceutical firms such as Glaxo Smith-Kline, have turned to Veevo for business solutions to support sales, CRM as well as the management of their clinical trial.  This industry relys heavily on outside data given the strict regulatory environment in the US.  Watch the video and then decide:

1) What competitive advantage do Pharma companies have by using a system like Veevo’s?

2) What reasons do you think pharma company’s would have for not implementing a system like this?

http://www.forbes.com/sites/kerryadolan/2013/11/06/veeva-systems-ceo-on-why-pharma-needs-his-cloud-software/