Acquisition by Apple to help increase database efficiency.

http://www.informationweek.com/mobile/mobile-applications/apple-buys-foundationdb-to-improve-apps-software/a/d-id/1319617

Chapter 9 explains the importance of understanding the way your company’s systems work, along with understanding when your company require new systems whether by developing them within the company or through acquisition of another company and their systems. This is the route Apple has gone, on March 25th of this year Apple acquired a small start-up company FoundationDB. FoundationDB has the ability to make super quick database technology. Apple believes the acquisition will lead to an incredible boost in their software efficiency and help Apple’s services such as iMessage and iAd.

1. Do you think this acquisition will cause the current trend of people leaving Apple for Samsung on the Android platform to rethink leaving Apple?

2. Will the cost effectiveness of the database technology lead to better prices for customers or lead to more, similar acquisitions for Apple?

3. Will FoundationDB truly lead to more efficient services for Apple users?