Information Systems in Organizations

Innovation in the Private Transportation Industry

This article explains how the “black car” transportation start-up Uber, grew into a disruptive innovation. Through the use of technology, Uber has distinguished itself from the traditional private transportation system by solving many of the issues that customers are frequently facing. Some of the specific benefits of using Uber’s services include: Convenient payment transactions, reduced waiting times, interactive driver rating systems, and increased customer service. Uber now provides service on a global level and continues to grow every day.

Article:  https://growthhackers.com/companies/uber/

Questions for discussion:

1. Do you believe that a service like Uber could diminish the traditional taxi/private transportation system? Will current taxi companies be forced to incorporate new information systems or technology?

2. What are some possible issues/pitfalls of the technology or service models of Uber?

3. Are there any other specific industries that could benefit from a similar service model and information system used by Uber?

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