Retail Stores for E-Commerce

E-Commerce is the new marketplace with many benefits such as ease of access, but there are also some disadvantages to e-commerce. For example a consumer buying clothes from a website is not able to try them on before making the purchase. This article looks at a possible solution to this problems. It explains how giving customers the chance to have a hands on experience with a product can be beneficial for e-commerce businesses.

Article:     http://www.entrepreneur.com/article/239690

Discussion Questions:

Do you think combining e-commerce with brick and mortar stores is an effective way for e-commerce companies to increase their sells?

What are some possible reasons why an e-eCommerce company might not want to invest in a retail store?