MIS3506 Digital Design and Innovation Studio

Spring 2017

Pound Cake – Follow Up

Camille provided some follow up details from the interview last week – please see below:

Lipstick colors: Red Velvet, Maraschino Cherry, Apple, Red Bean, Raspberry

Skin Tone Shades: Light, Medium, Warm, Deep, and Rich (We have different names for this, but they’re not finalized yet)

Bloggers/Participants from the first Pound Cake Series:

  1. @loveimanigold :http://bit.ly/2l2W2bH
  2. @sofiyaballin :http://bit.ly/2m4BDk0
  3. @africanchinagirl :http://bit.ly/2lrZkG5
  4. @aizeasowata :http://bit.ly/2lTBuE4

Celebrities we would like to see wearing our brand: Solange Knowles, Jayden Smith, Beyonce, Ashley Graham, Zoe Kravitz, FKA Twigs, Adele, Lupita Nyong’o, Constance Wu, J-Lo, Rihanna, Mindy Kaling…will think of other people.

Current active social media handles: Twitter @PoundCakeCos ; Facebook @PoundCakeCosmetics/

*The educational site is NOT to look like Ben & Jerry’s informational piece

*Just assume there will be a video that lasts for 3 minutes long and then loop (Camille’s vision)

*Just assume, the user will be able to use their cursor and move the models face, zooming in and out to truly see the lipstick/product (Johnny’s vision)

*Color scheme on the website is NOT to be just gold and red…one student brought that up


Videos for Indiegogo campaign–please note these are NOT finalized. These are just the rough edits:



I thought this would be insightful for the students in the class to see to get a better understanding of the deep rooted issues Pound Cake addresses: http://bit.ly/2kFD9Ng.

Here’s the logo: