Organizing for Social Media Success: Remember the 4 Ps!

Now that we’ve covered the four Cs of social media marketing (Connection, Community, Context & Content), it’s time to move on to the four Ps of social business governance: People, Policy, Process & Practice.

Source: Altimeter Group

Check out Altimeter Group’s complete Best Practices Report, Social Business Governance: A Framework to Execute Social Business Strategy.

And, get additional information on Social Media’s Real Legal Issues as discussed in class. This one, especially, should prove handy when it comes time to reviewing your notes ahead of the last exam. (Hint, hint…)