Facebook Awards Now Reflect Facebook Reactions
Remember our March 8 discussion about Facebook valuing reactions over likes, and why that’s important to brands? (Hint: Deeper audience insights… higher return on ad spend… and potentially new, innovative ad products)
Looks like Facebook is doubling down on that position: AdAge reports that Facebook is changing its awards this year, asking the best work in categories named Laugh, Cry, Wow, Love and Act.
Don’t forget the other implications of Facebook’s reactions: Users care more about stories they react to than stories they like, and are more engaged with that type of content.
With “Love” being the most common Facebook reaction, should we expect the most entries in this category? Time will tell…
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