Social media Marketing event
The event took place on Thursday April 12, at 4:00 pm inside of the Blackstone Launchpad office in the lower level of the Howard Gitts Student Center. The event was sponsored by Blackstone Launchpad. The speaker at this event was Brian Hart who discussed how to use social media to create a personal brand for both yourself and your own business.
One very interesting thing I learned from this event was that most of Brian\’s initial business opportunities came from Twitter. This was surprising to me as I had expected him to say that he got most of his business from Linkedin. He mentioned that Linkedin is a great tool if your looking for businesses as your customer base, as it is easier to get in touch with businesses through Linkedin.
This activity relates to my coursework as Brian discussed how he used analytics to identify the types of social media to use. This is an application of data analytics, which is an extremely important skill in MIS as this field requires data in order to identify problem areas in a business that can be improved upon using technology.