AI and Healthcare Marketing
Details of the activity: I attended an online panel discussion hosted by the Fox School of Business about how AI is being used in healthcare marketing. The event brought together professionals from different areas—including marketing leaders, a lawyer, and a pharmacist who shared their firsthand experiences working with AI tools. They talked about how companies are using data to personalize patient and physician communication, how AI is built into modern marketing platforms, and what legal and ethical concerns companies have to keep in mind when handling sensitive health information.
What you learned: From the session, I learned how AI can help healthcare companies move away from generic, one size fits all marketing and toward more personalized, timely communication. AI can sift through large amounts of data, recognize patterns, and even suggest what action should happen next to better support patients or healthcare providers. At the same time, the speakers emphasized that AI isn’t a replacement for people. It still makes mistakes, and its output needs to be checked for accuracy, bias, and compliance especially when health data is involved. I also learned how important digital fluency is, such as knowing how to use tools like ChatGPT or Copilot effectively, and how content needs to be written in a way that can be easily picked up by AI search engines.
How the activity relates to coursework or your career goals: This event connected closely to my MIS coursework because a lot of what I’m learning about data, systems, analytics, and AI plays a major role in the future of healthcare marketing. Hearing real professionals talk about how they use AI in their daily work helped me see how these concepts apply outside the classroom. Since I’m interested in how AI can improve people’s lives, the session gave me a clearer picture of how technology and marketing overlap in the healthcare space. It also showed me how important responsible AI use is, which aligns with my long term goal of working in a tech driven role where both innovation and ethics matter.