The Optimization of Influencer Marketing & Beyond
On Tuesday February 9th, I attended the virtual live Webinar “The Optimization of Influencer Marketing & Beyond” via Zoom. As a social media user, this is definitely something I am interested in outside of my standard coursework, so it was refreshing to hear discussion from a few individuals experienced with influencer marketing. The panel consisted of an Instagram influencer, a former agent, and an expert in both influencer growth and optimization, so there was a range of careers in this field.