Fair Food Philadelphia Executive Summary

For our project, we have selected to work with Fair Food Philadelphia, a small business with a farm stand in Reading Terminal Market dedicated to local farmers and organic food. Before 5^th floor Analytics, the company had a weak online presence, a mediocre website, two separate Facebook pages (one for the farm stand and another for the company), and an E-Newsletter. Listed below, are the different categories our group focused on improving for the company. Through the use of Google Adwords, Facebook, a new E-newsletter, a website re-design suggestion, the implementation of a Youtube page, and new website analytics through Google, we have created a base for a strong digital presence.

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