Vivian Yang

Social Media Analysis for Starbucks

Starbucks  is a top-class American global coffee company and the largest coffeehouse
company in the world. “We’re not just passionate purveyors of coffee, but
everything else that goes with a full and rewarding coffeehouse experience” (Starbucks
homepage). By using successful marketing strategies applied to media tools,
Starbucks today maintain the brand awareness and also keep their customer
coming back.

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