Section 004, Instructor: Larry Dignan

Uncategorized

Data, analytics outlook for marketing, advertising; Is Facebook evil?

A few bonus reads for those of you interested…

Some of you noted you have a focus communication, PR, advertising and marketing. Here’s an IAB report/outlook on emerging data trends in advertising (as it applies to digital media).

Related riff on whether Facebook and Internet companies are evil. A whole lot of data (and metadata) in those Facebook databases.

And the most recent item on Facebook’s impact on mental health

 

 

In class exercise 3.2: Tableau fundamentals with Lynda

On your Temple portal, you have access to a service called Lynda. It’s a video training company that LinkedIn bought a few years back and is now part of Microsoft, which acquired LinkedIn.

In either case, we are going to skip around a bit in the training to get you acquainted with it. It’ll will come in handy next week. Once you’re in Lynda, you create a quick profile and search for Tableau. There’s a basics course there.

Office Hours
Larry Dignan lawrence.dignan@temple.edu Alter Hall 232 267.614.6467 Class time: 5:30-8pm, Mondays Office hours: Monday hour before class, half hour after class or by appointment.