MIS 0855: Data Science Fall 2018

Section 004, Instructor: Larry Dignan

Reading Quiz #3: Modules 4.1, 4.2

Some quick instructions:

  • You must complete the quiz by the start of class on Sept. 24, 2018.  The quiz is based on the readings for the whole week.
  • When you click on the link, you may see a Google sign in screen. Use your AccessNet ID and password to sign in. It will then take you to the quiz.
    If it says you don’t have access, make sure you’re signed out of your regular Gmail (non-TUMail) account!
  • You can only do the quiz once. If you submit multiple times, I’ll only use the first (oldest) one.
  • This is “open book” – you can use the articles to answer the questions – but do not get help from anyone else.

Ready? Take the quiz by clicking this link.

Reading Quiz #2: Complete by Sept. 17 at 5:30 p.m.

Some quick instructions:

  • You must complete the quiz by the start of class on Sept. 17, 2018.  The quiz is based on the readings for the whole week.
  • When you click on the link, you may see a Google sign in screen. Use your AccessNet ID and password to sign in. It will then take you to the quiz.
    If it says you don’t have access, make sure you’re signed out of your regular Gmail (non-TUMail) account!
  • You can only do the quiz once. If you submit multiple times, I’ll only use the first (oldest) one.
  • This is “open book” – you can use the articles to answer the questions – but do not get help from anyone else.

Ready? Take the quiz by clicking this link.

Data, analytics outlook for marketing, advertising; Is Facebook evil?

A few bonus reads for those of you interested…

Some of you noted you have a focus communication, PR, advertising and marketing. Here’s an IAB report/outlook on emerging data trends in advertising (as it applies to digital media).

Related riff on whether Facebook and Internet companies are evil. A whole lot of data (and metadata) in those Facebook databases.

And the most recent item on Facebook’s impact on mental health