Video Technology in Retail World

http://www.forbes.com/sites/avigilon/2014/11/14/retail-and-business-intelligence-how-video-technology-can-impact-the-bottom-line/

In order to stay ahead in the competitive retail world, retail stores must emphasize the use of business intelligence to succeed in the marketplace. In this article, through the HD video cameras and special analysis software retail stores are able to mine data from video and use it to analyze consumer behaviors and shopping patterns.

One of the methods is synthesizing data to generate heat maps of where most traffic occurs, allowing stores to learn where to properly place merchandise and displays to better meet consumers needs. Through video analytics, retailers are able to learn about the patterns shoppers use to navigate through out the store, gather data for future marketing campaigns, as well as prevent shoplifting.

1. Do you see video analytics as a valuable tool for retailers to implement in order to gain insights into its customer shopping habits and patterns?

2. Do you think that using video analytics in retail stores can cause privacy concerns for the shoppers?

3. Do you think using digital data for business intelligence purpose really has an impact on the stores performance and success? And do you see more retail stores use this analytic software in the future to gain competitive advantage?