Day 02 – In-class Discussion Questions

For those who are eager to participate but not comfortable with speaking up in a crowd, I’m sharing some of the questions that we’ll be discussing next Monday. Like I said, preparation can be a pill to your shyness.

• In Porter’s Five Forces model, when do buyers have a strong bargaining powers?
• Why is elevator service business more profitable than elevator manufacturing?
• The case says “The service market attracted many participants because of its steady demand, low barriers of entry, and high profitability.” (p. 3) Doesn’t it mean that the service market is not profitable for Otis?
• Can you think of an example of bundle around us?
• For Otis to successfully transform itself to a service provider as it wants, what kind of actions or changes are imperative?
• How were things going before and after OtisLine?

Be advised that these questions are not for online discussions.