Experience
AMTRAK, Wilmington, DE January 2021 – Present
Safety Communications Intern
- Develops and presents nationwide campaigns about railroad safety and crisis communications for a railroad company
- Monitors social media performance and analytics through Hootsuite and pivots new initiatives from analyzed data
- Research and audits Twitter and Facebook accounts to provide recommendations for future content and strategies
- Pitches and designs effective marketing efforts for the crisis communication line, spreading mental health resources
TEMPLE UNIVERSITY FOX FUND, Philadelphia, PA September 2020 – December 2020
Associate Analyst, Technology Sector
- Collaborated with a team of analysts in a student-run, virtual equity investment fund focused on the technology sector
- Utilized industry software tools to perform fundamental research, resulting in the identification of undervalued equities
- Created comprehensive initiating coverage reports detailing target company’s business by conducting research
TEMPLE UNIVERSITY HONORS PROGRAM, Philadelphia, PA March 2020 – January 2021
Social Media Manager
- Collaborates with administration to create social media campaigns to showcase the University Honors Program
- Develops and delivers new social media strategies and content, creating brand awareness for the Instagram platform
- Produced a video amassing over 1,000 views within a week, ensuring in online exposure for the Honors program
GRIPTAPE, New York, NY September 2019 – January 2021
Social Media Consultant
- Monitored, analyzed, and reported key performance indicators for a non-profit organization that supports youth
- Increased social media impressions by 1.1 million impressions and followers by 20% from effective engagement plans
- Created and scheduled content to develop brand awareness, generating over 130,000 reaches and 3,000 likes
- Formed and managed the first social media team by consistently aligning members on performance and trends
LAUNCH POP, Los Angeles, CA June 2020 – August 2020
Social Media Consultant
- Managed six clients at an agency dedicated to launching brands by utilizing e-commerce and marketing strategies
- Mitigated $4,000 net loss by instituting an effective internal CRM log through managing and organizing consumer data
- Designed an email marketing strategy by conducting consumer insight research, increasing email open rate to over 50%
- Developed social strategy by analyzing consumer behavior, spearheading a 100% increase in profile views and clicks