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Turn Social Distancing Into an Opportunity to Create Social Closeness

In the spring of 2020, the internal comms team at Philip Morris International (PMI) faced a triple challenge. They wanted to keep their global workforce engaged and connected, increase confidence in the company’s ongoing business transformation, and equip employees with content and resources to help navigate the new remote working reality. To do this, they took inspiration from The New York Times wellness challenge and employees’ shared passion for food and the arts to create impactful internal communications programming that can be leveraged at any organization—no matter the size, industry, or geography.

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