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Advertising on TikTok

  1. Name of sponsoring organization – LinkedIn Learning
  2. What you learned – I learned how to create a business account on TikTok, create an ad, launch an advertising campaign, and then track its results.
  3. How the activity relates to coursework or your career goals – As an MIS major and EIM minor, using technology like TikTok to advertise is very interesting to me. In my EIM classes, we learn how to create products that customers really want, and I found that my knowledge of data and analytics from MIS was really helpful for understanding the results of the advertising campaigns.
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