Use these questions to help you prepare for assessments or exams. Note that these questions are not specifically the ones that will be on either the assessment or exam; the goal of answering these is for you to go back into the readings and gain a deeper understanding.
- What are the 4 parts to consider of a customer segmentation tool?
- Customer equity, profitability, and lifetime value are different measures of a customer. What’s the difference between the 3 of them?
- What are some ways data collected by CRMs can help develop new products?
- Name 3 laws and regulations surrounding consumer data and give a short description of what each does.
- What is the difference in prospecting vs qualifying a potential customer?
- What is a target market? What data makes an ideal customer profile?
- CRMs collect lots of customer data. What types of data does this include?
- In what ways does a CRM improve customer service?
- What are MQL and SQL customers? The difference between them?
- What is the concept of Share of Customer? What does it mean when it’s high? How about when it’s low?