Information from PAB

Does the Pennsylvania Ballet have any videos they can make available to the class? My team would like to use original video content for our webpage prototype.

We do. What is the best way to get it to you? We will probably send clips that are under 3 minutes, as our agreements give us more flexibility with video that length.

How would you classify the current PAB programs – using your categories of  Classic/Contemporary/Cutting Edge

Classic- George Balanchine’s The Nutcracker and Don Quixote

Contemporary- Strength & Longing and A Program of Firsts

Cutting Edge- Speed & Precision and Balanchine & Beyond

Could we receive documentation that lists the ballets and the dancers that were in those ballets?  [Many teams are looking at filtering ballets by the dancers who performed in them.  Any documentation of dancers and their roles in each perfor.mance would be great]

Attached is a zip folder with almost all of last year’s Playbills (which include the casting). I’m missing one program from my records, but this should be enough to demonstrate functionality. Please let me know if you have any questions (good luck!). 2014-2015 Playbills

1. How many people are on your email listserv?

What we call our “full database” is about 70,000, but the lists we pull vary greatly depending on the message we are sending. For example, we may target people that went to a particular performance (say, Nutcracker) for emails about the same or similar performances. We also suppress anyone that already has a ticket to a particular series if the email contains a discount to that series.

2. How often do you send emails to the people on your listserv?

Emails about a particular show are about once a week for the four weeks leading up to the performances. We also try to coordinate with the development department and their schedule so that we do not overwhelm our patrons. We have not been sending out many ‘general info’ emails (we should be doing more on that front).

3. How much do you spend on printing playbills per season/year?

We’re looking in to this (our contract with Playbill is shockingly thin!). I believe we just pay if we need the program book to be bigger than 40 pages. They keep the ad revenue in exchange for the printing.

1. How many playbills do you print per show?

1200-1700 per performance