Team Evaluations for Second Presentation

Team Eclipse

Title: Apple in China (need your own title)

Presentation: can still be improved.

Content: Good: Started with a timeline and company history, including conflicting visions of Steve Jobs and historical corporate leadership. Counterfeit and real iPhones in Chinese market – some percentages could be helpful here. Partnerships in Chinese Telecom market and friction of distribution via channels in china. Corporate value proposition in China vs. elsewhere? How are they different? Placement next to high end stores sustains luxury image.

Major points for doing a SWOT analysis and a Porter 5 Forces analysis.

Create more (Steve) Jobs!

Team Gold

Title: Siemens: Powering the Future through Open Innovation

Presentation: You used some good images, for example, Tide.

Content: Good: Opened with company history. Context for technological innovation. Context and background for open innovation. Key factors for OI success. “From startup to scale up.” Acquire via collaboration. Incentivization.

Measurable ROI (how? Needs substantial examples).

Good recommendations.

Dream Team

Title: Apple in China (need your own title)

Presentation: Visually the presentation is very basic. Good thing the content is excellent!

Content: Good: Stronger relationships and Think Differently. Question: what is the implication of “promoting US values” in a communist country?

Good pie chart on major carriers in china. Talked about Threats of imitators and role of government. What is the impact of making two different products look identical? What about when given that many like to show off their product as status symbol?

Increase authentic retail channels in China. Advertising (is this necessary when the brand is already strong)? Submit “shot on iPhone” pictures.

Improve manufacturing practices and public image. How, and how much will this cost? Given that part of Apple’s global success is due to Tim Cook’s work on streamlining the supply chain and that iPhone is made by dozens of technology manufacturers and assembled in China?

Your recommendation to make the 5C look identical to the 7S stirred a lively discussion which is worth extra points.

Fox Stars

Title: Driving Innovation Inside & Out

Presentation: Quite polished.

Content: excellent: Ingenuity for Life; Vision 2020. Miruna: Academic institutions highlighting four: CalTech, MIT, EPFL, SFIT. Important innovations that came from university research. Seat Belts! Make (build), Partner, Buy. Good, simple graphic. Galen gave really good analysis here. Second slide on BBP is overloaded. Betsy: 20% innovation goal like Google. With an Innovation goal review process. Excellent. Ali: Embed Innovation Sprints. Pilot as necessary. I love this. Highly detailed and actionable implementation plan. Overall very well done.

Risky Business

Title: Apple – Success in China (can be stronger)

Presentation: Visually, your presentation is not good. It is excellent: a model to follow. Thoughtful choice of font, clear and crisp frames, great images embedded throughout. You can deliver horsesh*t in a package that looks this good and people will buy it.

Content: You provided a competitive analysis that harkens to Porter’s five forces. You talked about initial strategy and outcome in China. You discussed the problem of counterfeiting. I liked your recommendation to target the top 1% as well as the bottom 10%. You said to make retail stores hard to mimic: how? You also say Apple can’t use US strategies in China. How exactly would you modify them? Your recommendations are very well researched, perhaps at the risk of lacking a clear statement of mission.

Team Flying Foxes

Title: The Culture Difference

Presentation: Visually excellent. You use images that captivate the audience and create an impact.

Content: Good title, and you weave it well throughout right up to the end. Good background and context of global activity. Good competitive analysis and excellent discussion of collaboration cultures. Clear, actionable recommendations. Overall, great job.