Organizing for and Digitizing the Next Generation Customer JourneyThe Optimization of Influencer Marketing & Beyond

1. Organizing for and Digitizing the Next Generation Customer Journey
2. This fireside chat features Stacy Greiner, who is currently CMO for Dun & BradStreeet and previously, DMI. She will discuss how she managed to help organizations around the world utilize technology, data & analytics to create new business models and transform their operations as technology develops.
3. Temple University
4. Zoom webinar, at 12pm, on February 10th, 2021
5. Always be curious and ask questions about problems you encounter to better critically think about how you would come up with a solution and its associated alternatives. Marketing nowadays are about people who have specialties in systemic integration and technological operation, and how you put the marketing strategies and the new technologies together to get the best out of it. MIS students have the advantage in that areas where they are trained to use those technologies throughout their studies and that foundational knowledge on technology is a great start no matter what industry they may end up with. It makes them more agile with interacting with technology.
6. This opened up a slightly deeper insight on marketing for me and how it helps business grow with technological integration. This gives me another option of what type of role I will be heading towards in a company.